Lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum.

Irvine, Calif. (February 2, 2010) — Rusty North America (www.rusty.com) congratulates Green Day on their 2010 Grammy Award for best rock album, “21^st Century Breakdown.”  The award coincides with Rusty today announcing an upcoming collaboration with the band on its new Wired Series with HB3 Technology™,
a collection of hooded product for men and women with built-in machine washable headphones.

Bringing together an iconic surf brand with a renowned rock band, Rusty’s Wired Series with Green Day will debut with a handful of fashion-forward styles featuring original artwork from the band’s classic albums on signature Rusty hooded product.  Fully equipped with HB3-powered headphones, the Rusty Wired Series with Green Day will be available for purchase this Summer, following on the heels of Green Day’s Broadway musical “American Idiot,” based on the band’s 2004 album of the same name.

“Rusty and Green Day are similar in many ways – we’re originators, innovators, and move to the beat of our own drum, so a collaboration made perfect sense,” said Charlie Setzler, President of Rusty North America.
“Most of Rusty’s consumers and athletes have been listening to Green Day for years, and the band has been riding Rusty Surfboards for a while now.  This is a natural fit for us and we’re excited about what’s ahead.”

“When Rusty asked us to collaborate with them on their Wired Series, we jumped at the chance,” said Green Day’s Billie Joe Armstrong.  “We identify with their creative spirit and desire to push the boundaries of fashion and technology, so we were excited to get involved and lend our name and images to the project.”

The Rusty Wired Series/Green Day Collaboration will range in price from $59.50-79.50.

For more info, visit www.rusty.com – and stay tuned for more exciting Wired Series news this Spring!

# # #

About Rusty

Founded in 1985 by iconic surfboard shaper, Rusty Preisendorfer, Rusty is a brand with its roots firmly planted in the pursuit of the surfing lifestyle.  Known worldwide for its top-quality, progressive product and distinct R-dot logo, Rusty features an apparel mix for men and women that includes boardshorts, hoodies, tees, knits, dresses and accessories.  Inspired by surf, art, music and design, Rusty is sold by leading youth sportswear retailers and core surf shops worldwide.  La Jolla Group, Inc., the world’s premier apparel licensing company, holds the license for Rusty North America and is based in Irvine, CA.  For more information, visit www.rusty.com.

About HB3

From innovative creator and manufacturer Jerry Leigh Apparel, HB3 is a patent pending technology that features built-in machine-washable headphones integrated into the drawstrings of hooded apparel. An all-in-one solution that keeps you warm as it keeps you plugged in, HB3 Technology delivers everything you need right in your jacket — from high-quality ear buds on the ends of the drawstrings, to a front pocket with an input jack for your iPod or cell phone.  For more info, visit www.hb3technology.com.

Irvine, CA (January 7, 2010) — Rusty North America (www.rusty.com) is kicking off the New Year with the Wired Series by Rusty featuring HB3 Technology, a collection of hooded fleece and jackets for men and women with built-in machine washable headphones.  A pioneer in surfboard technology and leading surf lifestyle brand for over 25 years, Rusty continues to push the envelope of innovation and design with the Wired Series.  Debuting with six on-trend styles, the collection will be available exclusively at select surf shops and specialty stores nationwide starting in June, with retail prices ranging from $49.50 to $74.50.

“Music is a huge part of our culture and kids are connected to it all the time,” said Charlie Setzler, President of Rusty North America.  “Just drive by any high school – you’ll see most kids hanging out with some sort of headphones on, listening to music.  What do kids do before they surf?  They listen to music.  What do they do when they’re done surfing?  They eat, and then listen to music.”

Highlights from the Men’s collection include Wired, a traditional zip front hooded fleece in a variety of colors with simple logo detail; Stealth, a mid-weight military-inspired style with ribbed collars and shoulder tabs; and Live Wire, a jacket-inspired zip fleece with quilted interior lining.  Junior styles include Glam Rock, a high fashion take on the classic zip fleece with stud detailing; Rock Out, a peacoat jacket style; and Set it Straight, with contrast headphone drawstrings, zipper placket and hood lining.

All pieces feature machine washable earbuds with Rusty’s signature R-dot logo and are compatible with most mp3 players and mobile phone devices.

“We are committed to providing a point of difference in the marketplace and delivering products that fit our lifestyle,” Setzler continued.  “In the Boardshort category, Rusty came out with an amazing recycled stretch fabric called Ecostretch; and now, we’re setting ourselves apart again in Fleece with the Wired Series with HB3 Technology.  Merging built-in machine washable headphones with great product makes it easy to listen to music regardless of what you’re doing or where you’re going.”

Preview Rusty’s Wired Series now in a short video featuring Matt Beacham, Rusty team rider and the host of Fuel TV’s “New Pollution”: http://rusty.com/blog/2007/01/01/rusty-introduces-the-wired-series-with-hb3-technology/.

For more info, visit www.rusty.com and www.hb3revolution.com – and stay tuned for more exciting Wired Series news this Spring!

# # #

About Rusty

Founded in 1985 by iconic surfboard shaper, Rusty Preisendorfer, Rusty is a brand with its roots firmly planted in the pursuit of the surfing lifestyle.  Known worldwide for its top-quality, progressive product and distinct R-dot logo, Rusty features an apparel mix for men and women that includes boardshorts, hoodies, tees, knits, dresses and accessories.  Inspired by surf, art, music and design, Rusty is sold by leading youth sportswear retailers and core surf shops worldwide.  La Jolla Group, Inc., the world’s premier apparel licensing company, holds the license for Rusty North America and is based in Irvine, CA.  For more information, visit www.rusty.com.

About HB3

From innovative creator and manufacturer Jerry Leigh Apparel, HB3 is a patent pending technology that features built-in machine-washable headphones integrated into the drawstrings of hooded apparel. An all-in-one solution that keeps you warm as it keeps you plugged in, HB3 technology delivers everything you need right in your jacket — from high-quality ear buds on the ends of the drawstrings, to a front pocket with an input jack for your iPod or cell phone.  For more info, visit www.hb3revolution.com.

Los Angeles (November 17, 2009) – Banks in supermarkets, video screens in airplane seats, peanut butter in chocolate… all great and useful combinations.  Now comes the newest, all-in-one solution that keeps you warm as it keeps you plugged in – the Hoodie Buddie^™!

From innovative creator and manufacturer Jerry Leigh Apparel, the Hoodie Buddie^™ is a patent pending technology that features built-in, machine-washable headphones integrated into the drawstrings of a hoodie.  Powered by HB3^™ technology, everything you need is right in the jacket – from high-quality ear buds on the ends of the drawstrings, to a front pocket with an input jack for your iPod or cell phone.

The Hoodie Buddie is offered through an array of brands and retailers, and it is also available for licensing worldwide.  The Paul Frank Hoodie Buddie, made of comfy 95% cotton and 5% spandex, is sold at Karmaloop.com and it is also coming soon to Macy’s stores nationwide and online, retailing for approximately $39.99.  For more information, please visit www.hoodiebuddies.com.

About Jerry Leigh

Jerry Leigh, established in 1962, is a family-owned clothing designer, manufacturer, and brand management company with a philosophy of designing fashion that reflects consumer’s lifestyles, utilizing a wide range of brands and licenses. With over 750 employees worldwide, Jerry Leigh distributes to retailers at all tiers of distribution, from boutiques to mass market, and manufacturers apparel for toddlers to adults. Top licenses Gwen Stefani’s Harajuku Lovers, Abbey Dawn by Avril Lavigne, Paul Frank, Loyal Army, Disney Classic Characters, Hannah Montana, High School Musical, Jonas Brothers, Live Nation, Coca-Cola, Fender, Bon Jovi, Wizard of Oz, Supergirl, Omnipeace, VH1, Betty Boop, Nickelodeon, Ford, and It’s Happy Bunny. www.jerryleigh.com